The recent floods in Punjab have left families struggling to survive, with both people and animals losing their means of livelihood. For the past 18–20 days, continuous relief camps have been running in Qutubdin, extending every day to support those in need. Now, as part of long-term recovery, a new initiative of cow donations has begun—offering both livelihood and hope to affected communities.
The First Allotment of Cows Arrives
A ray of hope has already reached the flood-hit families. The first allotment of 5 cows has arrived in Qutubdin, marking the beginning of a new chapter in recovery. The journey does not stop here. The next allotments of 10 and 20 cows are already in process, and more will continue as support grows.
We will be getting cows from Rajasthan, Mohali, and nearby areas. Each cow means more than a living animal. It means survival, nutrition, and dignity for a family. It means fresh milk for a child every day. It means food security for a mother. It means income for a farmer arriving for the first time in months.
Reasons cow donations are so important: In situations like a disaster, usually the majority of assistance comes in the form of food packets, blankets or temporary shelter. While those are great short-term supports for a family during disasters, none provide a family months and years of sustenance. A cow instead provides:
- Nutrition: Milk keeps children and other members of the family from starving.
- Livelihood: Dairy will offer families with an annual income stream.
- Sustainability: Cows offer an income for years, not days, for a family.
- Cultural Value: Cow donation (Gau Daan) is one of the most pious and meaningful forms of sewa in Indian tradition like Navratri.
This initiative is not just relief—it is rebuilding with compassion and foresight.
How You Can Support This Navratri
As we honor Navratri, a time for devotion, power and renewal, we take this opportunity to invite you to give. Giving comes in many ways:
Donate a Cow: Healthy cattle you own could immediately change a family’s life!
Donate Financially: Your gifting will be pooled with others to purchase cows from Rajasthan, Mohali and adjacent producers.
Share Widely: Share basically everywhere, WhatsApp, social media, your networks of community and family. Each share will have others do the same.
Capturing and Sharing: Video documenting and stories of your sewa will inspire folks to get involved.
Navratri is an opportunity where millions of devotees are going into prayer, fasting and charitable action. Giving in the form of gau daan, is anything but a donation during this holy season. It is an act of spirituality of the giver and the recipient, blessing and healing.
Together, let’s make this Navratri a time of real sewa. Your support will help Punjab get back on its feet again.
“Sewa” continues always, and with your support, it continues to grow stronger every single day.
